Sales
Definition
A sales cadence is a predefined sequence of outbound touches (calls, emails, LinkedIn, video messages) over days or weeks designed to maximize response rate. Modern cadences blend channels and use timing based on prospect-engagement signals.
Key points
- Typical cadence: 10-15 touches across 15-25 days
- Multi-channel cadences outperform single-channel
- Cadence steps fire until the prospect responds or the sequence completes
- Reply detection should auto-pause further automated steps
Example
Day 1: personalized email. Day 3: call + voicemail. Day 5: LinkedIn message. Day 8: follow-up email. Day 14: last-try email. Reply pauses the sequence; no reply after last step moves prospect to nurture.
Related terms
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