Zoho's portfolio strategy: feature but bug
Zoho's strategy is to offer a separate app for every business function — CRM, Desk, Projects, Campaigns, Sign, Cliq, Meeting, Books, Inventory, Recruit, and three dozen more. Each app is individually capable. Used together, they create a configuration and integration burden that consumes admin time and creates fragile seams between products. PhoneBridge connects telephony providers. Zoho Flow ties apps together with Zapier-like connectors. CRM integrates with Desk through a special field mapping layer. This gives Zoho enormous breadth — arguably the broadest business app portfolio of any vendor — but it shifts the integration work onto every customer's admin team. KamoCRM was built explicitly to remove this burden: the same functions are first-class citizens of one data model, sharing one administrative surface and one reporting model.