monday.com's 'Work OS' is a feature, not a CRM advantage
monday.com is an excellent general-purpose work platform. Its 'boards and columns' primitive is genuinely flexible — you can build tracking systems for almost any process in an afternoon. That flexibility is also its main limitation when used as a CRM. A CRM needs opinionated primitives: contacts with deduplication logic, companies with hierarchy, deals with stage probability math, activities with types and outcomes, and relationships between all of these. monday CRM exposes these as configurable columns on boards rather than as first-class entities. The result is a CRM that feels like a spreadsheet pretending to be a CRM: custom field explosions, brittle relationships, and reporting that has to reconstruct data models the board structure doesn't enforce. KamoCRM is the opposite: a strict CRM data model with flexibility layered on top (custom fields, custom objects, custom views) rather than flexibility trying to masquerade as a data model.